EN - Resources

Carrefour Italy: Elevating Digital Strategies by Analyzing Big Data on Social Media

christophe.asselin@digimind.com (admin) — Tue, 07 Oct 2025 20:05:56 GMT

According to an international survey by Clutch, 24% of companies face difficulties in promoting their social media presence through profile strategy. By leveraging real-time social media intelligence via Onclusive Social (formerly Digimind), a leading retail group in Italy optimized returns on its social media marketing and customer experience strategies.

2025 Industry Scan: Energy

jared.silitonga@digimind.com (Jared Silitonga) — Wed, 14 May 2025 04:28:29 GMT

Energy Industry Media Analysis Report 2025:

Actionable Intelligence for Marketing & Communications Leaders

By analyzing social and mainstream media over a 12-month period across eight major energy companies, we provide you with data-driven insights to strengthen your marketing and communications strategy, anticipate reputation challenges, and identify emerging narrative opportunities.

Key Insights from Our Analysis:

An exclusive 12-month energy industry media analysis across millions of content pieces and social media channels reveals critical communications intelligence:

Shell dominates social media share of voice with 7M mentions, nearly twice its nearest competitor
Climate change responsibility is the most-discussed consumer concern (46%), creating significant reputation challenges
President Trump's policies and deregulation represent the biggest industry challenge (22%), creating market uncertainty
Solar (34%) and Wind (29%) lead renewable investment conversations, with Green/Blue Hydrogen (19%) emerging as the third most-discussed technology.
Diversification and renewable investments dominate mainstream media coverage (11%), highlighting the narrative shift toward transition strategies.
Consumer perception shows a stark divide. Environmental criticism contrasts with 4% of users defending energy companies as essential for security.

International Women's Day 2025 #AccelerateAction

jared.silitonga@digimind.com (Jared Silitonga) — Fri, 07 Mar 2025 02:59:12 GMT

As International Women's Day 2025 (IWD 2025) approaches, social and digital platforms are buzzing with increased activism and engagement worldwide. From grassroots movements in Africa to high-profile advocacy in the Middle East and South Asia, we analyze the conversations, influencers, and trending topics dominating both social media and mainstream news coverage in the lead-up to IWD 2025.

This year's #AccelerateAction theme is reflected in heightened discussion around women's leadership and rights across global communities.

How Save the Children, Asia, uses Social Listening to Enhance & Protect Brand Reputation

jared.silitonga@digimind.com (Jared Silitonga) — Wed, 05 Mar 2025 08:07:41 GMT

Save the Children is an international, non-profit organisation with a mission to champion the rights and interests of children worldwide. Founded in 1919, the organisation now has 25,000 dedicated staff in offices across 116 countries. Together, they respond to major emergencies, deliver innovative development programmes, and ensure children's voices are heard through their campaigning.

2024 US Presidential Election Media Impact Analysis – Sixth Edition

Julieta Ruzo — Fri, 06 Dec 2024 17:58:15 GMT

This is the final chapter in our exclusive series of reports capturing the latest trends, breaking news, and buzz across traditional and social media.

In the culmination of our report series, we analyze the strategies, turning points, and media moments that shaped the 2024 presidential election. President-elect Donald Trump achieved a decisive victory, securing 312 electoral votes and the popular vote, while Kamala Harris mounted a determined but ultimately unsuccessful campaign.

Key Highlights:

Reputation ROI: Proving the Impact of PR and Marketing in Six Steps

jared.silitonga@digimind.com (Jared Silitonga) — Tue, 08 Oct 2024 07:52:11 GMT

Master Brand Reputation Management with Proven Strategies
Today, effective brand reputation management is crucial for sustaining trust and driving business success. Our latest whitepaper, Reputation ROI: Six Steps to Proving the Impact of PR and Marketing offers a comprehensive, step-by-step guide to measuring brand perception, evaluating your strategies, and proving the impact of your PR and marketing efforts.

Discover the Six-Step Process to Proving the Impact of PR and Marketing:

Understand Your Stakeholder Ecosystem: Identify and map the key stakeholders who influence your brand’s reputation.
Establish a Measurement Framework: Set up a structured approach to track and evaluate your PR and marketing activities.
Integrate Metrics that Matter: Focus on the critical metrics that directly impact your brand perception and overall reputation.
Evaluate Campaign Effectiveness: Assess the impact of your campaigns with real-time data and social listening tools.
Prove ROI with Data: Link your efforts to measurable business outcomes, demonstrating the value of your PR and marketing strategies.
Communicate Results to Leadership: Present your findings in a way that aligns with broader business goals, ensuring continued support and investment.

2024 Industry Scan: Sportswear

jared.silitonga@digimind.com (Jared Silitonga) — Mon, 16 Sep 2024 10:35:29 GMT

Sportswear Industry Scan:

Unveiling Consumer Trends & Media Coverage

Are you ready to gain a competitive edge in the fast-paced sportswear industry? Discover the latest insights and trends shaping the future of athletic apparel with our global Sportswear Industry Scan Report.

Our media and social listening analysis of the sportswear industry examines the social media and mainstream media impact of eight leading brands—Adidas, Aciscs, Decathlon, Fila, Lacoste, Lululemon, New Balance, Nike, and the broader sector.

What's Inside Our Media Monitoring Analysis:

Brand Analysis: See how leading brands like Nike, Adidas, and New Balance dominate the sportswear industry.
Consumer Drivers: Discover consumer conversations on product preferences and brand positioning, and see how they're shaping the sportswear industry.
Mainstream Media Coverage: Gain insights into media coverage on design trends, brand partnerships, and the rise of online retail.
Future Trends: Anticipate emerging trends and market shifts shaping the sportswear industry.

2024 Industry Scan: Fashion

jared.silitonga@digimind.com (Jared Silitonga) — Fri, 23 Aug 2024 08:31:28 GMT

Fashion Industry Media Analysis:

New Era Insights for PRs and Marketers

The fashion industry has witnessed seismic shifts over the last 12 months

Increased scrutiny on fast fashion brands due to their environmental impact.
Established brands facing fierce competition from online giants like Shein and Temu.
A consumer shift towards second-hand shopping, fueled by platforms like Vinted and Depop

Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector.

Get the richest insights from eight internatonal fast fashion brands through our social listening and media analysis:

2024 CEO Index: F&B

jared.silitonga@digimind.com (Jared Silitonga) — Wed, 17 Jul 2024 09:13:03 GMT

Food & Beverage CEOs & Their Brands in the Media

The reputation of a company is often influenced by the public persona of its CEO. From crisis management to brand advocacy, CEOs are at the forefront, driving the narratives that define their companies. This quarter, we put Food & Beverage Industry CEOs under the microscope.

We analyze mainstream news and social media conversations surrounding the top executives of the industry's biggest players in the second quarter of 2024, covering data from April 1 to June 28.

Get the richest insights from twelve top F&B CEOs by Social and Media Mentions through our social listening and media analysis:

- Alexandre Ricard: Pernod Ricard
- Antoine de Saint-Affrique: Danone
- Debra Crew: Diageo
- Dirk Van de Put: Mondelez International
- Donnie King: Tyson Foods
- George G. Weston: Associated British Foods
- Hugh McGuire: Glanbia
- James Quincey: The Coca-Cola Company
- Matteo Fantacchiotti: Campari
- Rafael Pamias: Grupo Bimbo
- Ramon Laguarta: PepsiCo
- Ulf Mark Schneider: Nestlé

2024 Industry Scan: Airlines

jared.silitonga@digimind.com (Jared Silitonga) — Wed, 03 Jul 2024 06:56:41 GMT

The essential resource for airline marketers and communications professionals: Unlock key consumer and media insights surrounding the airline industry.

The airline industry is undergoing significant transformation as it navigates the post-pandemic landscape. With global air passenger traffic projected to reach 4.6 billion in 2024, nearly matching the 2019 levels, marketing and communications professionals must stay ahead of these changes. Innovation is key, as new strategies and creative approaches are needed to engage and retain customers whose expectations have evolved.

Maintaining a strong reputation is crucial as the industry rebounds, with the number of flights estimated to reach 38 million globally by the end of 2024. During the pandemic, issues such as safety and customer service became paramount. Addressing these concerns through effective communication can restore trust and position airlines favorably in a competitive market. By leveraging new consumer perspectives, airline marketers can drive innovation and safeguard their brand's reputation in a rapidly changing industry.

Get the richest insights from eight top global airlines through our social listening and media analysis:

Singapore Airlines
American Airlines
Iberia
Airfrance
British Airways
AeroMexico
Lufthansa
ITA Airways